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Brand Update

Category 7

Monday, May 22, 2006

Desi Brand: Bisleri


Bisleri owes its name to founder Felice Bisleri, an Italian entrepreneur. In 1967, Bisleri set up a plant in Mumbai for bottling and marketing mineral water, which failed. In 1969, Bisleri was sold out to Parle Exports which was later renamed as Parle Bisleri Ltd.
It was bottled in glass bottles then. Early-1980s: Shifts to PVC bottles. Sales surge and in Mid-1980s: Switches to PET bottles, which meant more transparency and life for water.

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