Lexus is spreading its message about safety with new interactive ads consumers can manipulate.
The campaign promotes the RX 350 luxury SUV in New York City, Los Angeles and San Francisco storefronts with full-motion ads that engage with consumers as they pass by.
The ads lets people watch a car collision that appears to crash through the window on a video display. Consumers can "undo" them by interacting with the ads using body movement.
The campaign, which launched last week, promotes Lexus' latest message about its vehicles and safety: "The safest accidents are the ones that never happen." It runs through April 15.
Lexus promotes safety with an interactive ad passers-by can manipulate [ read full story at http://promomagazine.com/interactivemarketing/news/lexus_launches_interactive_ad_032307/]
Post a Comment