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Category 5

Brand Update

Category 7

Tuesday, March 21, 2006

Brand Quest !

This Madras based rubber Products Company was founded by KM Mammeen Mappilai & his family. When they decided to get a logo for their range of tyres, they conducted a survey among truck drivers & motorists, asking them what they wanted most in a tyres. One truck driver, at a small roadside dhaba, commented that a good tyre should be as tough & rugged as a wrestler - thus giving them their famous muscleman logo. Name the company.
MRF

Why did this Australian telecom service provider give its brand this name? The company's Web site explains: "We decided on the name—for many reasons. Not just because it's simple and easy to remember but also because it's a name, a number and a logo… ( the brand name) not only stands for the marriage of the services that the group has brought together but a commitment to become a truly distinctive and global brand." If the name still eludes you, think Australian cricket!
The Hutchison group brand was the sponsor of the Australian cricket team.The brand name, as the company quote says, stands for the “marriage of the three services that the Hutchison group has brought together — communication, information and entertainment.)

In 1884, a Bengali doctor set up a small mail order business, selling three cheap Ayurvedic medicines. Two of these were Juri Tap, for Fever, and Plaguin, for the Plague. The third brand is still one of the most popular brands owned by this company, which is one of India's largest manufacturers of Ayurvedic remedies. Name the brand and the company.
The brand was Pudin Hara, and the company was Dabur (from Doctor S.K.Burman, who was generally called Daktar Burman)

Which music company was founded by two brothers, Ramesh Taurani and Kumar Taurani, in the late 1970s when they were dealers in LPs for leading music companies?
Tips

This company started as a lumber mill in 1865 & gets its name from the river on whose bank the mill stood. Till some time back, rubber products & diapers formed a major chunk of its turnover. Now it is known for a completely different line of business. Name the company.
Nokia.

Why did Marcus Samuel choose 'Shell' as the business name, while setting up Shell Transport & Trading Company Ltd in 1897? )
In honour of his father who imported ornamental sea shells from the orient.

The most successful retail branded drug in history according to the Guinness Book of Records, it recently celebrated the 100th year of its existence. Name this drug.
Aspirin

The first of the great information brands, it was set up in 1850 and used carrier pigeons to forward stock market and commodity prices from Brussels to Germany. The company adopted the name of its founder. Name it-
Reuter

This famous company bought the consumer durables brand Braun (West Germany), which manufactured electric razors, in 1967 and later bought the Parker pen brand, in 1993. In 1996 it merged with Duracell. And recently bought by another MNC. Name it.
Gillette

Which successful US business was bought by Howard Schultz in 1987 from the original founders Gerald Baldwin, Gordon Bowker and Zev Siegl who set it up in 1971
Starbuck ( Starbucks Coffee, Tea and Spice, as it was first known, roasted its first coffee in 1971. The small coffeehouse in Seattle was the vision of three men -- Jerry , Zev and Gordon. In 1981, Schultz was a vice president at Hammarplast -- a Swedish maker of stylish kitchen equipment and housewares. Schultz later left Starbucks to open a string of specialty coffee stores in Seattle modeled after the typical Italian espresso bar. Schultz quickly raised $400,000 in seed capital and by the end of 1986 he had $1.25 million in equity (including backing by his former Starbucks partners). While Schultz’s stores took off, only a year later in 1987, Schultz bought the original Starbucks franchise.

The first brand introduced by this company was Vassar(named after the New England woman's college) , followed by Lotta and Sweet Sixteen Orange. Name the co.
Wrigleys Chewing Gum ( Wrigley’s Spearmint and Juicy Fruit followed in 1893).

In an all time classic advertisement, this product billed itself as The only school that encourages copying. Name the brand.
Xerox

This famous movie industry brand (and fictional character) was first created by author Ian Fleming, and later given prominence through a series of movies by producer Albert Brocolli. Name this brand/character.
Bond

What is the famous icon of MGM( Metro Goldwyn Mayer) which appears before all its movies, and what is it called?
Leo the Lion

Which famous camera brand derives its name from an ancient Greek mountain and abode of the Gods?
Olympus

Which company owns the famous international brand of sunglasses, Ray-Ban?
Luxottica, which had taken over this brand from Bausch & Lomb

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