Use of animals to symbolize one thing or another is in practice from years. In the United States, the bald eagle symbolizes freedom while in India, the cow symbolizes the Dharma. It would only seem fitting then that many of the world’s business ogranizations / corporations would use such symbols to represent themselves as well. Oftentimes these symbols are used to represent power, strength, speed, loyalty, trustworthiness, or some other attribute of a particular company. At other times, a particular animal is used because it is part of the company’s name. Continuing with the Animal Series Logos here are The Leaping cat which is used by two majors of all together different fields.
JAGUAR
Jaguar, a well known car manufacturer, headquartered in Coventry, England is a wholly owned subsidiary of the Tata Motors Ltd. It was founded as Swallow Sidecar Company by Sir William Lyons in 1922.
Trivia:-
The Jaguar logo was seen for the first time in 1935 and was used on a new car model, known as S.S. 100 Jaguar. The logo has a Jaguar leaping diagonally over the company’s name which signifies the speed and power of the car’s performance.
The Jaguar logo was seen for the first time in 1935 and was used on a new car model, known as S.S. 100 Jaguar. The logo has a Jaguar leaping diagonally over the company’s name which signifies the speed and power of the car’s performance.
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PUMA
Puma, a German-based multinational company of world-class sportswear and athletic shoes. Rudolf Dassler, along with his younger brother Adolf Dassler owned the company Adidas. In 1948, Rudof separated from Adidas and created a new firm that he called Ruda – from "Ru" in Rudolf and "Da" in Dassler which later became Puma.
The Puma logo first appeared in 1948 and the company still continuing with the same. The logo has an image of the leaping puma, which gives a powerful identity to its products. It qualifies the brand’s integrity and the product’s proficiency.
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