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Category 5

Brand Update

  • Linc's 'Refill More' campaign

  • Canada's tourism brand ambassador in India

  • Mary Kom - Herbalife's brand ambassador

  • Puma launches Bolt Collection

  • Al Pacino does his first-ever product endorsement, for an Australian coffee.

  • The Puma solar phone !!!!!

  • Category 7

    Saturday, August 7, 2010

    Linc's 'Refill More' campaign

    Linc Pen, a brand of writing instruments is reiterating its commitment to saving the environment through its recent CSR initiative - 'Refill More'. The campaign, aims at making consumer conscious about protecting the environment by educating consumers about the adverse effects of plastics on the environment and how everyone can play their part in reducing the use of plastics. The campaign will promote an increased use of refills since refills contain a lesser quantity of plastic.
    This campaign will be introduced in schools during Linc Pen's annual Spellinc competition. As a part of this initiative drop boxes will be set up in schools where students can drop off empty refills and pens so that plastic can be recycled in a more environment friendly way.

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