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Category 5

Brand Update

  • Linc's 'Refill More' campaign

  • Canada's tourism brand ambassador in India

  • Mary Kom - Herbalife's brand ambassador

  • Puma launches Bolt Collection

  • Al Pacino does his first-ever product endorsement, for an Australian coffee.

  • The Puma solar phone !!!!!

  • Category 7

    Thursday, November 2, 2006

    BiZDoM 3*3 BiZQuiZ 1

    Hi,
    So yet another biz quiz, hmmmmm . But may be U found it bit intresting . Anyway this Quiz series is called as 3*3 , as it will contain 3 set of 3 questions each, thus a total of 9 questions . Result will be announce within 4-5 days. Bit easy one to start , but will certainly tries to improve the level so suggestion & feedback are also invited. So go ahead and mail your answers to siddhart.misra@gmail.com.

    In the News
    1. Durand Cup- India’s oldest & world’s third oldest football tournament, recently got a big boost with a new sponsor, a rather strange one.
    Osian

    2. Mr. Mckelvey recently resigned as chairman & CEO from a company he had founded some 40 years back.
    Andy McKelvey (Monster.com)

    3. Who has been named the 'businessperson of the year 2006' by UK Trade & Investment, the UK's overseas businesses promotion body?
    Y C Deveshwar

    Loosely Connected
    4. He is often remembered for his management approach expressed in his book__________, His father, who ran daily business in Hungarian capital, was called up to a jewish labour battalion and sent to the eastern front in 1942. He was listed to be missing a year later. However father son meet in year 1945 when his father returned from a Russian prison camp.
    Andrew Stephen Grove

    5. It has been called as “son of the spam”, next big thing to be hate in Web 2.0
    splogging

    6. Mr X, a scientist at bell labs in his spare time developed a computer game called "Space Travel." The game simulated the motion of the planets in the solar system. The game ran on a GE 635 computer but the game's display was jerky and hard to control because the player had to type commands to control the ship. He rewrote 'Space Travel' to run on ___ machine. This ultimately led to the development of which great product? [X was help by some C-grade person]
    Unix

    PicQdOm

    7. Identify him, not related to business.


    Pervez Musharraf

    8. Identify the advertiser. [Hint: the two color of this company logo were very much a buzz word in marketing world]


    Pepsi Japanese Ad( 2 colour Red & blue famous for blue ocean stategy)
    9. Connect

    Prasoon Joshi


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