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Brand Update

Category 7

Sunday, July 18, 2010

Puma launches Bolt Collection



The ‘Bolt Collection’ incorporates Bolt’s favourite colours, preferred styles and silhouettes and will includes apparel, footwear and accessories. Cornerstone of the collection is the ‘Bolt Crest’ which sits on a backdrop of a track and the sun burst symbolizes Bolt’s home country of Jamaica.

PUMA’s design teams worked closely with Usain Bolt during the product development phase and gave him an opportunity to wear-test the products to ensure they met his rigorous standards.

Trivia: Puma first signed Bolt at age 16

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