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Category 5

Brand Update

  • Linc's 'Refill More' campaign

  • Canada's tourism brand ambassador in India

  • Mary Kom - Herbalife's brand ambassador

  • Puma launches Bolt Collection

  • Al Pacino does his first-ever product endorsement, for an Australian coffee.

  • The Puma solar phone !!!!!

  • Category 7

    Wednesday, July 25, 2007

    American Red Cross FR400 Emergency Radio


    Winning top honors for 2006 as "the strategic extension that best represents the brand's core values" is the American Red Cross emergency radio (really more of a brand partnership--with radio manufacturer Eton--than a true brand extension).

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