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Category 5

Brand Update

  • Linc's 'Refill More' campaign

  • Canada's tourism brand ambassador in India

  • Mary Kom - Herbalife's brand ambassador

  • Puma launches Bolt Collection

  • Al Pacino does his first-ever product endorsement, for an Australian coffee.

  • The Puma solar phone !!!!!

  • Category 7

    Saturday, September 22, 2007

    TATA Crucible Quiz Delhi

    Prelims:

    1. Who is the world’s largest digital camera maker? Nokia
    2. Menole pryce consortium and howzzat created this in 2007? WC 2007 mascot, west Indies
    3. Brand means destiny in Latin? Lotto
    4. What was originally the society of Melbourne brewers, 1903? C&UB
    5. picture of black box
    6. Sulzberger family owns which publication? NY times
    7. King Gyanendra’s image has been replaced on a Nepalese 10 rupee note with? Mt. Everest
    8. Chronology of ceos starting Charles coffin…who was there from 1981-2000? Jack Welch
    9. Who founded the political outfit-nagorik shakti-(an economist)? Mohd. Yunus (Bangladesh)
    10. altria group logo
    11. 1908, who was the president of board of trade UK? Churchill
    12. Ronald Reagan’s policy inspired a book on competition theory? Michael porter’s competitive advantage of nations
    13. Which health food was sent to soldiers in Normandy in ww II? Complan
    14. Which Indian conglomerate has in-house magazine- namaste? ITC
    15. Retail giant’s headquarters? Macy’s
    16. Which company entered India by the name Hindustan milk Food Company? Glaxo smith Kline
    17. In India they are in square/rectangle shape, what shape they take in Japan/china, owing their script, writing object? Post it notes
    18. 2 books written by Peter Drucker
    19. Which magazine calls itself newspaper and is owned by The economist newspaper company.
    20. Edgar logo- which organization- SEC
    21. who regulates taxes in US- FOMC
    22. which trademark is owned by Doctor’s Inc.= Subway
    23. speech mark logo-telecom- Vodafone
    24. which word was borrowed by French language from the aviation sector, from the low size jets- Airbus
    25. Britannia 50-50 ad- the argument continues

    Tata track

    Error scan:

    1. Slazenger /Wilson/ Yonex started in 1946, with wooden fishing nets- Yonex
    2. Bhatt family/ Ghai/ Johar owns Vishesh entertainment- Bhatt
    3. Polaroid/Canon/Kodak –designed optics for Chandra x-ray telescope 1999- Kodak
    4. Merck/Wyeth/ J&J –most trusted name in surgical dressings- J&J
    5. Estee lauder/ Calvin Klein/coco chanel- own youth dew, beyond paradise and intuition fragrance- Estee lauder
    6. Chelsea/ Liverpool/ Man U–started as Newton heath L&Y FC- Man U

    Crossword:

    1. apparel unit of Sara lee- Hanes
    2. started as HMH in 1953- playboy
    3. Radixx intl. and Florida do reservations for- go air
    4. his dream to sell song book- anil moolchandani- Archie’s
    5. 1826, duke of Savoy, gave the authority to bottle – Evian
    6. which is the parent company of the distributor of blaupunkt in India- bosch
    7. AK Puri- BHEL

    View point

    1. founder of financial company- Merrill lynch
    2. book cover-media man- Ted turner
    3. had a controversy since a computer product used the initials of this brand- Christian Dior –CD
    4. identify the award-world of quality- Malcolm balwidge
    5. logo- geo TV
    6. old logo-Yamaha- peacock with tuning fork in its beak

    Ask for T

    1. improving quality of life- Tata
    2. acquired O2 in 2006- telefonica
    3. insurance company has snoopy as mascot- MetLife
    4. Nikon corp. owned by- Mitsubishi
    5. viva, maltova, boost owned by- glaxo smith Kline
    6. designed the nasa Orion spacecraft- Lockheed martin
    7. formed due to a merger between holt mfg. co. and CL best gas traction co.- caterpillar

    Tata world

    1. who manages the retail chain croma- infinity retail
    2. tata bp solar provides a govt arm with solar powered talkies under the suraksha programme- traffic police
    3. tata meda, astafa, rogor, and tata metri- products by-rallis, India
    4. tata chemicals venture TKS, expand? Tata kisan sansar
    5. logo of eight o’clock coffee

    Non Tata Track:

    1. Visual- image of the pathak’s family.
    2. visual- skunk unofficial logo which company’s arm- skunk works (Lockheed martin)
    3. Tata- this tata company recently bought 30%share in 2 coal producing companies of Indonesia- Tata Power
    4. visual- technology so superior, its an art form-Oakley
    5. video ad- hutch TV, we’ve shrunk your TV
    6. video ad- Pfizer
    7. video ad- gold spot-the zing thing
    8. tata- which tata company has the loyalty program-“I reward”- Tata teleservices
    9. visual- logo- amar chitra katha
    10. tata- which tata company bought out tertia group and tertia edusoft-Tata interactive services
    11. video- Berger paints- oil on the wall ad
    12. tata- yazaki- is a partner with tata in which way- they are the component suppliers for tata motors

    Buzzer

    1. who publishes the comic called master blaster based on sachin tendulkar- Virgin comics
    2. who has been chosen as the group brand ambassador of godrej?- priety zinta
    3. who owns ad words?- google
    4. Which vodka means land of the wolf- shark tooth or arlstof? Arlstof

    Audience

    1. what term originates from the fact that someone is chosen in a meeting and all blame is put on him- blametomy
    2. Who is an alpha geek? The most technologically sound person in a group


    Round II:

    1. startup: connect control video and ticker symbol TWX- AOL
    2. Books: In fiction, what did uncle Ponderevo devise, which has become a reality of pharma market today?- Patenting of drugs
    3. petroleum- they own trisynthetic hm ,2002 they brought out the supersyn antiwear, and are a partner with mclaren-mercedes- Mobil
    4. Brand- was a candidate in the 2004 presidency elections, Toy’r’ Us trivia- Barbie doll
    5. Auto: a speedometer with a face logo in center- old logo- Pontiac
    6. identity: Exxon Mobil brand esso is being parodied on the internet on blogs by what name- Exxxo
    7. person- connect land rover, Tropicana, breakfast at tiffany’s, maxim magazine and abhishek bachhan song- Maria sharapova-missed the tiffany connect, brand ambassador for Tropicana and land rover, voted by maxim as the second highest earner in sports and will be appearing in a Motorola ad with AB shortly.
    8. India- connect- bhagvad gita cover, Rabindranath tagore, sri lanka and Nepal flags and sangam movie song:- LIC- there tagline is a shloka from gita, were inspired by tagore ,operate as LIC India in the 2 countries and sm trivia about sangam- I guess one of their products.
    9. Business House- Connect- wardha, JK rowling, JC (Jackie chan) rally mart, Steven Spielberg on Time mag cover and song from guru: - Bajaj- wardha ashram land granted by jamnalal bajaj, they took permission to use Harry potter look-alike in their ad, Jackie Chan did the discover ad, Spielberg was asked to direct a bajaj commercial which he refused, and guru-case study is taught at JBIMS and well, mani ratnam is from JBIMS too.
    10. Finance –UBS logo
    11. Clothing- Georges, Armand, Paul and M. Marcieir started this company in 1981, with “Marilyn” a 3 zipper style jeans- Guess jeans
    12. Aviation- Connect- JWT, Simpson’s, Maureen wadia, Ashtray and a raga played-Air India-JWT was approached to do the air India maharaja campaign, the Simpson’s India edition was aboard air India, the ashtray was the famous Salvador Daly ashtray, Maureen wadia was an air hostess once in AI, the raga was malhar- the fleet name of AI.

    Round III

    1. Started in 1993 by randy granovetler and Jennifer blome, original product on VOIP, woody Norris- Jabra Corp.
    2. 1867, started as aktiengecellschaft fur aninfabrikation- AGFA Gevaert NV
    3. 1930, started by Marcel Bloch MB as societe des avions Marcel bloch- Dassault
    4. Merger of 4 European space companies on 10 july’2000- EADS
    Contributed by our very own Webby

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