Brand Profile: GARNIER

History

The story began when Alfred Armour Garnier, a young French chemist, created in 1904 the first branded product, a hair tonic that used natural ingredients (plant extracts), launched at a time when people used soap to wash hair. GARNIER then launched shampoos and conditioners, which were advertised in women's magazines and soon became popular. The brand began to expand its product line in 1936 when it was the first to produce a line of sunscreen products for skin. This allowed to expand the line of skin care with the launch of products made with natural ingredients and fruit extracts.

In the 60s, the GARNIER was the first manufacturer to market a complete line of hair dyes for home use. The success of this product, especially in Europe and the United States, drew the attention of the French company L'Oréal, which bought the lab in 1965. Until then, GARNIER had a line of products targeted hair care and skin care.

Products
Garnier currently has three product lines: Fructis, Nutrisse and Nutritionist. Fructis, started in 1996, is the Garner line of haircare and styling products. Nutrisse, Garnier's hair color line released in 2002, was originally called Natea when it debuted in 1998. Natea wasn't as successful in the United States as in Europe, hence the name change. Garnier started selling Nutritionist, its skincare product line, in 2005.

This is a catlog which I made for someone's summer project (in 2009).

Innovation
Besides introducing Alfred Garnier's hair tonic in 1904, when people still used soap on their hair, Garnier has been the first to produce sun-care items (in 1936) and the first to make a permanent home hair color (in 1960). Today Garnier is the number-one brand in Europe using natural ingredients.

Logo
GARNIER recently changed its branding with the launch of a new logo, a concept that is more aligned with the roots of the brand: nature coupled with technology.

Brand Ambassdor
Chitrangda Singh and John