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Brand Update

Category 7

Monday, April 14, 2008

Desi Brand: New Indian Express



The New Indian Express is a newspaper with its head office based in Chennai, India. It started life in 1932 as the Indian Express under the ownership of Chennai-based Veradharajulu Naidu. In 1999, following the death of the then owner Ramnath Goenka, Goenka's family split the group into two separate companies. The northern editions, headquartered in Mumbai, retained and renamed Indian Express into The Indian Express title ,whilst the southern editions became The New Indian Express. [Taken from wikipedia]

New tagline: ‘100 per cent steel, 0 per cent gas’ , which according to paper means ‘Express is all steel (courage) and not gas’.

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