Desi TriVia: Brand Dabbawals

Microsoft, recently used our very own Six Sigma dabbawalas to promote its Windows package for a campaign called “Asli PC,” meaning “Genuine PC”. Corporation Bank has already also appointed them to source clients for offering banking services. Realizing their brand power and influence, Richard Branson donned a Gandhi topi and dhoti (the dabbawallas' signature dress code), during the launch of Virgin's inaugural flights to Mumbai. Infcat such is their branidng power that the bollywood's biggest studio , YRF tied with them to promote their movie Tashan. The dabbawalas wore a bright Tashan T-shirt and their dabbas, too, had Tashan stickers with a paan attached to it.