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Category 5

Brand Update

  • Linc's 'Refill More' campaign

  • Canada's tourism brand ambassador in India

  • Mary Kom - Herbalife's brand ambassador

  • Puma launches Bolt Collection

  • Al Pacino does his first-ever product endorsement, for an Australian coffee.

  • The Puma solar phone !!!!!

  • Category 7

    Monday, June 2, 2008

    Reliance Big Bazar

    Recently ADAG tried to register “Reliance Big Bazar” with the Indian trademark authority. Logic behind this brand name is “BIG” umbrella brand which ADAG is using for their Entertainment business, like Big FM, Big TV and Big music. The application says it claims “no right” to “exclusive use of word ‘Big Bazar’”, which means the company will only use the name as Reliance Big Bazar, according to the document filed. So it’s Biyani vs.’other’ Ambani now.

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