Future Group forayed into the toothpaste category with its private label, the 'Sach' brand., which they launched in 2009. The name "Sach" is inspired by the Sachin Tendulkar, who is also a director in the group's subsidiary -- Future Consumer Products is also the co-creator of the toothpastes range. FCPL has two brands under its umbrella - Sach and S Drive.
Tagline:- Ab Din Ki Suruvat Sach se
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