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Category 5

Brand Update

  • Linc's 'Refill More' campaign

  • Canada's tourism brand ambassador in India

  • Mary Kom - Herbalife's brand ambassador

  • Puma launches Bolt Collection

  • Al Pacino does his first-ever product endorsement, for an Australian coffee.

  • The Puma solar phone !!!!!

  • Category 7

    Saturday, March 13, 2010

    Cadillac, a tribute to a French adventurer


    The American brand is named after a French adventurer Antoine Laumet. Sent by Louis XIV in the Americas, he arrived in Acadia in 1683 and took the title Laumet Sieur de Lamothe Cadillac. In 1701, he founded Fort Pontchartrain, Detroit today, the capital of the U.S. auto industry.
    In 1902, in gratitude, the builder Henry Leland and William H. Murphy - the shareholder of Henry Ford - founded the Cadillac brand. In 1909, they sell to Billy Durant (founder of GM and Chevrolet).

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