Powerade is a brand of The Coca-Cola Company. The Powerade brand will be part of the Company's overall sponsorship marketing activation around the FIFA World Cup.
The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950.
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