According to Nielsen, sales of Old Spice Body Wash—the line touted in the Wieden + Kennedy-created campaign—rose 11 percent over the past 12 months and since the effort broke in February, sales seem to be gaining momentum.
Tuesday, July 27, 2010
The award-winning campaign of Old Spice is also a sales success
"The man your man Could smell like", the famous Old Spice campaign created by Wieden + Kennedy is not only is accumulating very remarkable viewing figures online, but has also led to an increase Sales in the U.S market.
Former NFL player Isaiah Mustafa has made the Old Spice Man a household name, but how many households own Old Spice products was the question on marketers' minds. It seems the social marketing campaign surrounding "the man your man could smell like" is a viable MVP for Proctor & Gamble as the company is seeing major revenue lifts this year.
According to Nielsen, sales of Old Spice Body Wash—the line touted in the Wieden + Kennedy-created campaign—rose 11 percent over the past 12 months and since the effort broke in February, sales seem to be gaining momentum.
According to Nielsen, sales of Old Spice Body Wash—the line touted in the Wieden + Kennedy-created campaign—rose 11 percent over the past 12 months and since the effort broke in February, sales seem to be gaining momentum.
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