Once upon a time...

Lacoste is paying a tribute to its heritage by launching a lovely online pop-up book dedicated to the brand’s founder, René Lacoste. The online project features visual life-story of one of the most important figures in tennis history, starting from his early years.

The story is split into 6 chapters, and each of them tells (in English) about really notable events in the biography of the brand’s founder and the label itself as well.