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Category 5

Brand Update

  • Linc's 'Refill More' campaign

  • Canada's tourism brand ambassador in India

  • Mary Kom - Herbalife's brand ambassador

  • Puma launches Bolt Collection

  • Al Pacino does his first-ever product endorsement, for an Australian coffee.

  • The Puma solar phone !!!!!

  • Category 7

    Thursday, July 1, 2010

    Diesel 'Be Stupid'

    Posters for the Diesel fashion chain showing women 'flashing' have been banned as indecent and for promoting anti-social behaviour.


    The theme of the posters tapped into the ladette culture that sees aggressive and drunken women flashing various parts of their bodies in town centres most weekends.
    The Italian fashion brand claimed the posters were an effort to give femininity a different, more confident and masculine feel.

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