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Category 5

Brand Update

  • Linc's 'Refill More' campaign

  • Canada's tourism brand ambassador in India

  • Mary Kom - Herbalife's brand ambassador

  • Puma launches Bolt Collection

  • Al Pacino does his first-ever product endorsement, for an Australian coffee.

  • The Puma solar phone !!!!!

  • Category 7

    Wednesday, July 28, 2010

    Laver's Law on the Timeline of Style

    James Laver, a famous costume historian and a past Keeper of the Robes at the London Victoria and Albert Museum, was a noted authority on dress and its relationship to society.

    Laver's Law says that fashions have a timeline and are considered to be:-

    Laver's Law

    Indecent 10 years before its time
    Shameless 5 years before its time
    Daring 1 year before its time
    Smart ----------
    Dowdy 1 year after its time
    Hideous10 years after its time
    Ridiculous20 years after its time
    Amusing 30 years after its time
    Quaint 50 years after its time
    Charming 70 years after its time
    Romantic 100 years after its time
    Beautiful 150 years after its time

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