Pepsi is putting a familiar twist on its core brands. "Pepsi Lemon NFL Kickoff" colas will hit shelves on Aug. 11. The limited-time-only, lemon-flavored soda will be available in both diet and regular until November. A Pepsi rep confirmed the details of the pending launch.
Pepsi is no stranger to lemon-flavored cola. Its Pepsi Twist colas debuted in 2000 and were discontinued two years ago. PepsiCo, as well as Coca-Cola, have shied away from full-time line extensions in favor of a less risky in-and-out strategy.Most recently, PepsiCo has introduced Sierra Mist Undercover Orange (in conjunction with the movie Get Smart). Last year, it trotted out Pepsi Summer Mix, Mountain Dew Game Fuel (tying in with Halo 3) and Sierra Mist Lemon Squeeze.
The new product will endorse the current Pepsi Stuff promotion. Each cap of specially marked Pepsi NFL Kickoff will feature a code worth double Pepsi Stuff points.
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